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Here’s why you should consider digital ads, and how you can make them cost-effective for your business

Thousands of brands are now putting ads on your social media newsfeeds and Google search results – and all for a good reason. With ads, they are able to drive traffic and eventually conversion into their website. This article will let you in on what you need to know so you can avoid spending more than you should on ads, and how you can make them effective that they give you high conversions.

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Content Strategy and Marketing Plan: 4 Best Practices for Creating Content That Your Audience Will Read

Do you as a marketer or business owner struggle to create a content strategy for your brand? Perhaps you feel that you’re not ready to invest in Facebook or Google ads yet so you would rather focus on content for your website and social media platforms. Well, a content strategy works too! But a successful content marketing program is anchored on a solid content strategy. Here are some tips and best practices to address this pain.

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