
How to get more website conversions (and how growth marketers do it)
A conversion happens when a website visitor completes a desired goal. It could be a purchase, email subscription, booking an appointment, or filling up a form. This article is all about how to make your website a highly converting one and how growth marketers do it so well.

Conversion Optimization: The Important Role of Research and Testing in Growth Marketing
Conversion optimization is about finding problems in the website and resolving them through tests. It involves two critical things – research and testing.

Growth Marketing Mindset: The User-centric Approach
The best digital marketing strategy is grounded on the user and their needs. User-centric approach is a core element of growth marketing. Growth happens when people find value in what you provide them. A good rule of thumb for growth marketing? Start with the user in mind.

What is growth marketing? [CXL Institute Minidegree Review]
My fascination for growth marketing just continues to grow. And that’s why I recently enrolled in an online course for growth marketing with CXL Institute. Here are some of my key takeaways!

What is flow state? How to enter flow?
I’m always chasing flow state. It’s when I feel in the zone, as if the environment disappears and what’s left is what I’m doing at the moment. Dr. Mihaly Csíkszentmihályi, Ph.D, one of the most distinguished psychologists of modern world, coined the term “flow state” in his 90s book. He defined this as the “optimal state of consciousness where we feel our best and perform our best” and “being completely involved in an activity for its own sake.”

7 ways to manage stress
Stress can affect us in more ways than one. Sometimes, it’s just “one of those days.” But there are times when it could lead to health problems like high blood pressure, chronic fatigue, digestive issues, insomnia, low libido, and depression. Here are 7 ways to keep it at bay
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