Product Messaging – How to write effective copy to drive sales
Do you feel like your website could use some love in terms of its sales copy? Are you frustrated about how confusing or inconsistent the text and descriptions in your product pages are? How can you craft relevant messages and high-converting value propositions into one perfect, fool-proof sales page copy? Believe it or not, even if you have never considered yourself a writer, this is possible, thanks to certain systems and frameworks.
Google Tag Manager – why you need to set this up for your website analytics
Did you know you can track where visitors are clicking on your website, how further down they scroll through your page, how much of a YouTube video in your website they watch, if they’re pausing or clicking links within it, and how often they do it? These are just some of the amazing things Google Tag Manager can tell you about your website!
5 amazing things that Google Analytics can do
It’s amazing how much Google Analytics can show you, as long as you know how to read it. Here are 5 things I’ve recently learned about Google Analytics, which I find incredibly useful specially in the area of optimization.
Here’s the Google Analytics 101 you’ve been looking for
If you’re a marketer who already recognizes the importance of analytics and what a great tool Google analytics can be for measuring results for your website, but still struggling to know how to use the tool, then I’ve made you this ultimate 101.
5 things you should look for in Google Analytics
If you’ve looked into Google Analytics and not quite sure how to use it to your advantage, then this article is for you. Here are 5 of the key elements in Google Analytics that you should carefully look into and include in your monthly report.
A/B testing techniques from the experts
This article talks about what A/B testing is, why it’s important for your website, and how you can plan your split test.
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