If you’re a marketer who already recognizes the importance of analytics and what a great tool Google analytics can be for measuring results for your website, but still struggling to know how to use the tool, then I’ve made you this ultimate 101.
If you’ve looked into Google Analytics and not quite sure how to use it to your advantage, then this article is for you. Here are 5 of the key elements in Google Analytics that you should carefully look into and include in your monthly report.
Conversion optimization is about finding problems in the website and resolving them through tests. It involves two critical things – research and testing.
My fascination for growth marketing just continues to grow. And that’s why I recently enrolled in an online course for growth marketing with CXL Institute. Here are some of my key takeaways!
