Trust the Process. Put in the Reps.
Organic social takes time. Ignore the vanity metrics when starting out. Just build your channel and put in the reps. Trust the process!
Content Strategy and Marketing Plan: 4 Best Practices for Creating Content That Your Audience Will Read
Do you as a marketer or business owner struggle to create a content strategy for your brand? Perhaps you feel that you’re not ready to invest in Facebook or Google ads yet so you would rather focus on content for your website and social media platforms. Well, a content strategy works too! But a successful content marketing program is anchored on a solid content strategy. Here are some tips and best practices to address this pain.
Product Messaging – How to write effective copy to drive sales
Do you feel like your website could use some love in terms of its sales copy? Are you frustrated about how confusing or inconsistent the text and descriptions in your product pages are? How can you craft relevant messages and high-converting value propositions into one perfect, fool-proof sales page copy? Believe it or not, even if you have never considered yourself a writer, this is possible, thanks to certain systems and frameworks.
Google Tag Manager – why you need to set this up for your website analytics
Did you know you can track where visitors are clicking on your website, how further down they scroll through your page, how much of a YouTube video in your website they watch, if they’re pausing or clicking links within it, and how often they do it? These are just some of the amazing things Google Tag Manager can tell you about your website!
5 amazing things that Google Analytics can do
It’s amazing how much Google Analytics can show you, as long as you know how to read it. Here are 5 things I’ve recently learned about Google Analytics, which I find incredibly useful specially in the area of optimization.