A/B testing techniques from the experts
This article talks about what A/B testing is, why it’s important for your website, and how you can plan your split test.
How to get more website conversions (and how growth marketers do it)
A conversion happens when a website visitor completes a desired goal. It could be a purchase, email subscription, booking an appointment, or filling up a form. This article is all about how to make your website a highly converting one and how growth marketers do it so well.
Conversion Optimization: The Important Role of Research and Testing in Growth Marketing
Conversion optimization is about finding problems in the website and resolving them through tests. It involves two critical things – research and testing.