Conversion Optimization: The Important Role of Research and Testing in Growth Marketing
Conversion optimization is about finding problems in the website and resolving them through tests. It involves two critical things – research and testing.
Growth Marketing Mindset: The User-centric Approach
The best digital marketing strategy is grounded on the user and their needs. User-centric approach is a core element of growth marketing. Growth happens when people find value in what you provide them. A good rule of thumb for growth marketing? Start with the user in mind.
What is growth marketing? [CXL Institute Minidegree Review]
My fascination for growth marketing just continues to grow. And that’s why I recently enrolled in an online course for growth marketing with CXL Institute. Here are some of my key takeaways!
This week’s Twitter thread I love
Thanks Austin Rief of the Morning Brew for this nugget of wisdom!
So what is Business Development? 8 things to know in 2019
TL;DR If business development seems all too foreign to you, then this article will shed light to it. I’ve listed down 8 things you should know about BizDev and why it’s important for every organization.
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